Stories SELL!

There is an old saying in advertising, statistics tell but stories sell. Surf around to successful sites selling an opportunity. Watch how often they tell you about a waitress or poorly-paid factory worker who used the business opportunity to earn a big income.

People remember a story. Stories are also easier to relate to, especially if the person in the story sounds like yourself.

See Jim Daniels' story of how he built his Internet biz and quit his 9 to 5 job (http://bizweb2000.com/.)

Do you have a customer who can tell an especially impressive story about the success they had after doing business with you? Include it in your marketing. Ask customer what kind of success they had with your product or service. If you sense there may be a good story there, ask them questions that urge them to tell more.

Sometimes a great success story will fall right into your lap. Recently Leslie at PicturePlates.com wrote to say the press release I wrote for her was printed almost word-for-word by major photography magazines, New York Newsweek, and a slew of trade publications. Even better, Oprah held up Leslie's product on national television! Now that's a story I'll be featuring on my website.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.