More Reasons to Forget Banners and Plow Your Budget Into Ezine Ads

It used to be that banner ads were only for big business. The conventional wisdom was don't try to use banners unless you've got $10,000 to spend on a regular basis. That's still somewhat true for many of the major banner companies.

Still, you can buy low-cost targeted banners from several firms including LinkExhange.com. Is this the way to go? Not necessarily. Banner ads have lost their novelty. Internet users are starting to ignore banner ads the same way they ignore radio commercials and newspaper ads. Click rates have dropped significantly during recent months.

In an effort to get more people to pay attention to banner ads, big companies are experimenting with banners that feature audio and video like a miniature television commercial in the corner of your screen.

There's an easier way. Use ezine ads. Ezines are cheap to produce and give you very inexpensive ads. Ezines also reach a large targeted audience.

There are zines specializing in everything from dogs to marketing. It's hard to find a form of media that delivers as much value for the dollar.

Search the huge database at ezinesearch.com for the right ezine for your ads.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

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