Have a Contest For Your Business

I spent many years working in radio. During that time I *never* worked for a radio station that wasn't carrying on a major contest at all times.

Radio people feel almost naked without a car giveaway, CD blow out, or vacation getaway up for grabs.

Not everyone will play a contest (in fact, there's a consistent percentage that think all contests are rigged). Nevertheless, about 20% of the public will play a contest. In total numbers, that's a lot of people. If you could increase your customer base by 20% you would be doing significantly more business. That would be even more substantial if the 20% were very active customers (which contest players tend to be).

Contests can be a very good way to get a lot of people more involved in your business and increase sales. Give away a product or service that relates to your business. Include a mention of your contest in all your marketing, letters, and email. Be sure to follow-up after the contest and let customers and visitors know who won the contest and how they are using and enjoying the prize. This follow-up can often be the part people remember the most from your contest campaign.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.