Use Email to Follow-up and Increase Sales

Email is great for staying in touch with customers and prospects. It's almost free compared to mailing letters and postcards. Email is also far less time consuming (and perhaps more efficient) than trying to reach customers and prospects by telephone.

Send out regular messages to stay in contact. Most sales are dependent on repeated contact. High ticket items and services almost always need multiple contacts to sell. Advertising wisdom on this ranges from "The Rule of 7" (you need to hit your prospect with your sales message seven time before she buys) to the old saying "the first ad never sells anything."

How do you stay in email contact with customers and prospects without becoming a pest? People like informative newsletters, short tip sheets, friendly notes, and announcements of special offers. Read an article you think would be appreciated by your clients? Ask the author if you can share his article with your contact list. Most authors don't mind a bit if you use their article as long as you include their contact info at the end.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.