Letter to the Editor

Many newspapers, magazines, and industry publications print letters from readers. Your Letter to the Editor can be a good way to get exposure in a big publication.

Your letter will not get printed if it reads like an ad for your business. Instead, use your letter to let lots of readers know you are someone with inside information, or you have an interesting view, or you have a solution for a problem.

A friend who has a weekly commentary feature on a local radio station managed to get his letter printed in Newsweek.

You can bet that raised his standing in the eyes of local listeners. You can get the same kind of benefit by sending a letter to the main trade publication in your industry.

Your letter carries a better chance of being published if it is about an issue that was recently covered by the publication.

Pat them on the back for a doing a good job reporting the story, then add your comments (I've used this over and over. Editors love it!).

Sometimes you can strike a chord with readers and many more will send in letters either agreeing with you, disagreeing with you, or furthering the argument. You can get mentioned over and over in the publication, sometimes for weeks or months.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.