Cheap "Ads" On Your Local PBS TV Station.

One place to get very effective and low-cost TV commercials is through your local public television station. It's an option that most of us overlook, but some savvy marketers are using with great results.

Public television (and radio) are dealing with big cuts in their funding. Federal funds, which have always formed a small part of their budget, are drying up and stations are having to look elsewhere for money to buy programs.

It used to be that a program sponsor only got a very short, basic promotional line at the beginning and end of the program.

It had to go something like "This program made possible through a grant from Jim Bakery, where bread is always fresh."

Now the FCC has relaxed those requirements allowing pubic TV sponsorship lines look more like full-featured commercials.

Call your local public TV station and ask about their sponsorship policies and opportunities. Because the cost of your "ad" is seen as a donation, your promotional expense is tax deductible.

You also build awareness and goodwill in the community when you support public broadcasting. You can bet the movers and shakers in your town will notice. Public broadcasting's audiences are well education and high income.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

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