Super Charge Sales Copy With Bold, Underline, and a P.S.

People often ask me to improve their sales copy. Some are surprised when I tell them there's nothing really wrong with their copy, it just needs to re-formatting to spice it up and make its message clearer.

In most cases, I tell them to add bold, underline, and use a P.S. Here's why these simple additions can bring sales letters to life.

Most people read in a big hurry and don't take time to put all the emphasis in the right places. They may skip over the most exciting, crucial part of your offer. You can dramatically point out the benefits and features that will really sell the deal by using bold and underline. I alternate the two using bold in some places, underlining a word or phrase in other places.

Use bold and underline so a reader can skim down your page and pick up the most important points.

Also include a P.S. Why? Studies show 60% of people read a P.S. before they read the rest of the letter. Use your P.S. to re-state your offer.

Include a contact number, email address, or web site url.

Don't be afraid to enthusiastically hype your offer. Enthusiasm sells big these days.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.