Use Keywords in Your Web Copy to Get on Search Engines

Search engines are a lot smarter than they used to be.

These days, when you type in "toothbrushes," you are quite likely to get a site that is all about toothbrushes.

Most of us remember times not so long ago when search engines were less sophisticated. What you typed into the little box had little or nothing to do with the 20,000 sites the engine presented you.

Now search engine computers do a pretty fair job of reading through the copy on your site, figuring out what you site is about, and classifying your site according to the most common keywords in your text.

Sites with lots of tightly focused information on a specific topic tend to do very well on search engines. You can get a search engine's attention by intensely focusing the first 100 words of your page on a few important keywords. If your site is about bicycles, make sure your text mentions the words "bicycle," "bicycles," and "bicycling," as often as logical in good writing (search engines are able to detect when you're trying to cheat by using a word too much).

Make sure the same top keywords show up in your title, your meta tag, and in your copy.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.