Use Your Web Site Title to Get on Search Engines

These days search engines can pull in a huge audience for your web site. Now that half of all North Americans are online with millions in other countries logging on the Internet each week, search engines are becoming the Yellow Pages of Cyberspace.

Make sure your site gets listed by having a Title that appeals to search engines. Engine computers often place the most emphasis on your Title--that line that appears in a box at the top or bottom of your browser screen.

Think of the word or words most people are going to use to search for a site like yours. Include that most important word in your Title twice if you can. For example, if your most important keyword is "bacon," your title might be:

Bacon Center features the world's best bacon

If your most important keyword is "marketing," your title could use two forms of the same word: Market your business with these marketing ideas.

A Title that says "Welcome to our site," or "Joe's Barber Shop" may look OK to visitors, but it offers very little for search engine robots that are thirsting for some way to classify your site.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.