Don't Send a Resume, Send a Bio

Press kits and sales packages should include background information on you and your company. Many people, especially professionals, include a resume. A one page bio works much better. You can include a one page bio on yourself and anther bio on your organization.

Start with a catchy first few sentences that give you the right slant. "John Jones has been interested in selling ever since he opened a lemonade stand at the age of 10. His mother called him in well after dark to find he had sold over 2,000 cups. John's determination to succeed continues today as he builds innovative web sites for dozens of companies."

In the next few paragraphs you can go back and fill in more details. Tell what John studied in college, how he joined togther with two classmates to form his first company, and how they slept on the couch their first year while plowing profits into development.

The bio takes the info that might be in your resume and puts it in a more entertaining and readable form.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.