Put Together Your Own Press Kit

Press kits are a great way to generate free media publicity. You can send them to TV, radio, newspapers, magazines, and Internet publications. There is no firm rule on what needs to be included in your press kit, but you will look like a pro if you follow these simple steps.

1. Include a one sheet on your company background. This gives the reporter a good idea of what your company does, who is in charge, and what you sell. Tell how your company started and list important customers.

2. Include your press release. This is a single sheet that announces newsworthy information. It can be a new product announcement or info the media audience will find interesting. I have an article on how to write your release at http://www.DrNunley.com/MARKET.htm

3. Add a photo or two, if appropriate, and a brochure. These are optional but can help to fill out your package.

4. Include a question and answer sheet. Think of questions the press might ask (or you would like them to ask). Write down those questions along with the answers. You will be surprised at how often media folks will follow your Q&A during an interview.

5. Put it all in a folder with your company name on the front. Be sure to include telephone numbers and email addresses where you can be contacted at all times.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.