Marketing With Different Postcards

Postcards are one of the most efficient marketing methods around. They are usually cheaper to send than a letter and don't need to be opened, making your message instantly visible to your prospect.

Postcards also come in a variety of sizes from little ones that fit in your pocket to big square-foot postcards large enough to carry your newsletter.

If you need fast deliver, go with a 41/4" high by 6" wide postcard.

It can be delivered locally overnight and is the largest size that is economically sent via first class mail. Try not to cram too much text into the small space. Use a strong black headline.

Got a lot of info to pack on your postcard? 51/2" high by 81/2" wide postcards offer the best value. They don't cost much to print, stand out in your prospect's mail, and can be sent via Standard mail (3rd class).

Markus Allen, an expert in postcard marketing, has a small book that will guide you through the postcard process. Reach him at 800-618-6050. Markus insists on tracking every lead he gets, so tell him Nunley sent you.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.