Don't Ask Too Much

One of the most valuable things the web can do for business is supply bushels of very precise data on who your customers are and what they do.

In the past, businesses often had to guess about these things. Even expensive, sophisticated research left big holes in what a business knew about its customers.

Are we going overboard in our quest to know as much as possible about our customers? Many shoppers think so.

It's a good idea to harvest some information about a customer when they are placing an order, but don't take it too far.

Many people give up the purchase and click away if they are asked to provide too much personal information.

This trend will only increase when consumers learn that the phone number they provide is often turned over to a telemarketing firm.

For situations where you want a maximum number of leads, ask a minimum number of questions. Often email address and a first name (to personalize future email messages) is all that is needed.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

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