Keep Getting the Same Question?

One of the best gifts your customers can give you just happens to among the most annoying. From time to time you will notice customer after customer asks the same question.

This happened to me when just about everyone who inquired about my press release service wanted to know if they could approve the release before it was sent to thousands of media.

Soon after that a new web page paragraph in bold red letters proclaimed, "We send your release to you for your approval BEFORE it goes to media." Sales jumped.

Watch for recurring questions. It's a sign there is an important customer concern that isn't being covered in your marketing and sales materials. Correcting the oversight can give you an immediate boost.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.

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