The Hidden Benefits of Sweepstakes

Sweepstakes or contests are a staple of business promotion. Even if only a fraction of your customers are interested in winning, many more will enjoy the increased excitement a contest brings your website or store.

If customers are comparison shopping and your competitors' prices are about the same as yours, many customers will buy at the last place they visit. It is simply more convenient.

However, if they registered for a contest at your site or store, they will return to see if they won. Sweepstakes can make your business the last stop, the place where comparing customers finally make their purchase.

Get customers excited about your prize by describing how their life will change when they win it. Don't just tell them they can win a boat, include how a relaxing weekend with sun and waves can bring tranquility, family harmony, and better state of mind at work.

Try to find prizes that closely fit the theme of your business. Even small inexpensive prizes are appealing if offered to a niche audience who deeply appreciate them.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.