Your Print Newsletter

In this age when thousands of people publish their own email newsletter for pennies, we tend to forget the power of an old-fashioned print newsletter.

One consultant sends his newsletter printed on a large postcard. He calls it the world's smallest newsletter. It gets attention and he saves on postage.

A music store mails a one-sheet with music news, local events, and deals on equipment. It keeps past customers coming back.

Although print promotion is much more expensive, it has advantages. There is no such thing as spamming with print newsletters. You can pick a key group of prospects and send your newsletter every few months until you get their business.

Direct newsletter readers to your website or autoresponder for more information and an opportunity to buy.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.