Use Your Unique Selling Position

When prospects consider buying from you they usually think through the reasons why they should buy from you and not someone else.

This is particularly true on the Internet where it is very easy to jump from one site to the next to compare the same product or service.

You can help the prospect make up their mind by stressing your Unique Selling Position. Your USP is a concise statement of the main benefits you can give the customer that other businesses may not be able to provide them.

Do you provide a better guarantee? More personalized service? Responsive problem solving? A consistently lower price? Valuable bonuses? A strong track record of success and respectability?

Try to find out who your customers consider to be your competitors. Take a long look at what your compeitors' main benefits are. Find ways to satisfy customers that your competitors don't offer. Stress those benefits in your Unique Selling Position.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.