Write Your Own Sales Copy

You don't have to be a great writer to create your own sales copy and ads that really sell. Here are a few tips to help you accomplish the task fast and efficiently.

Put your most important benefits first. Ask yourself, "What will customers really jump at? What good things are in this for the customer?"

Keep your sentences short. Classified ad sentences can be two and three-word phrases. Not only are short sentences easy to write, they give your copy energy and make it easy to read fast.

Break your copy into short sections. Professional writers often keep their paragraphs to two or three sentences.

Use a headline and subheadings to proclaim your most important points. Detail your product or service's features with bullets, linking each feature with the benefit it will give a customer.

Remember that most buyers in most fields are women.

Include a P.S. in sales letters. Most people read the P.S. first. Use it to restate your main offer. Include a time limit to get the good deal.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.