"Why Aren't You Answering?"

Email is exploding. Now that over half of all North Americans send email on a regular basis, just about everyone's email box is over-flowing.

If your prospect doesn't recognize your name or email address, or your subject line doesn't sound interesting, your carefully crafted email message can be deleted along with the morning spam.

Many of us also leave messages we want to respond to in the IN file of our email programs, hoping to get to them when we have time. After a week or so we forget all about them.

One aggressive entrepreneur sends me his sales messages almost every day. When he wrote a personal note to me, I mistook it for his daily ad and didn't open it.

Here's the number one way to break through to email-swamped customers on your third send. Put their name and the words "Why aren't you answering me?" in the subject line.

To keep your note from sounding hostile, make the body of your email less impatient. "I know you're getting an avalanche of email and may have missed the note I sent last month. Here is my original message below. Thanks for your time and I look forward to hearing from you."

The "Why aren't you answering me?" subject line works every time. It can be just the solution when you absolutely must get your message to its intended destination.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.