Use YOU

You often hear that the word "FREE" is the most powerful word in marketing. That is not entirely true. Yes, FREE gets attention, but there is an even more powerful word that professional copywriters use non-stop.

Use "YOU." Hokey as it may seem, using "YOU" a lot pulls the reader into your copy. For example: You can earn big bucks when you use this strategy.

The goal of most good ad or sales copy is to make the reader, listener, or viewer feel like you are talking directly to them. People love to hear about themselves. "YOU" lets people know the information you are giving them is for their benefit.

Can you use "YOU" too much? One top writer told me not to worry about it. "People don't seem to notice lots of YOU's in the copy. It all blends together naturally for them."

Sure enough, look at any well-written bit of sales copy and you will see "YOU" used over and over again, sometimes several times in a single sentence.

Until someone points it out to you, you never notice how much you see YOU!

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.