Tips For Telephone Selling

The Internet revolution has only increased the need for telephone marketing. Many of the largest e-commerce sites ask for your phone number, then have a room of expert telephone sales reps call you for the big pitch.

Why? Telephone selling works. Here are some simple tips that will boost your effectiveness on the phone.

**Try to go directly to the person who can authorize a purchase for your product or service.

**When you get the decision maker on the line, jump into a concise statement of the main benefit you can bring her. "We have a new process that can save you 20% on production costs."

**Prospects appreciate courtesy. Begin by asking if it is a good time to talk. If not, ask the prospect when you can call back. Have several dates and times ready for suggestion.

**Jot down a few notes before making your call, then use your talking points to keep your pitch on track. Take a few notes immediately after the call so you can remember exactly what was said when it comes time to call again.

**Don't wait too long to ask for the sale.

**Offer to send more information via mail, email, or direct them to your website.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

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