Get Co-Op Money To Pay For Marketing

If you sell brand-name items or services of any kind, ask your suppliers about getting co-op ad money.

Many companies will pay you a fee if you include their name, logo, or promotional line in your advertising. Ad agencies are notorious for not telling you about co-op and media reps frequently never get around to it.

Make it your business to ask your suppliers about their co-op ad programs. Some businesses cleverly include several co-op names and logos in their ads. As a results, many have half of their marketing costs paid by their suppliers.

There is an additional benefit to going after co-op ad money. Since most co-op programs are run by big manufacturers, you end up mentioning lots of big names in your advertising.

This gives your business more credibility making your look bigger and more established.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

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