Striking It Rich On Overture.com

An associate of mine says he's found the goose that lays the golden eggs. He's always looking for a sure-fire way to get a big, steady return on his marketing investment. It appears that search engine Overture.com has just what he's been looking for.

Overture let's advertisers bid for search terms visitors use to look for a site. The more you pay, the higher your site will appear in the listings when someone searches with that term. This is referred to as Pay-Per-Click marketing (PPC).

Popular terms that lots of people use frequently go for goodly amounts of cash. BUT, lesser used search terms can be gotten for a pittance. My friend says buy up as many of the lesser search words as you can, then watch the hits start rolling in.

He's found that for every $10 he spends, he earns $40 selling his product from his web site. For a big search word campaign, use Excel to help you keep track of the action. Make sure your web copy and product have an excellent rate of converting visitors to buyers.

According to Jerry West, director of marketing for Web Marketing Now, Overture is nearly as vital as Google. By supplying the top listings for search engines such as Yahoo!, MSN, AltaVista, HotBot, etc. you can get top ranking without understanding search engine indexing methods in the majority of the key search engines on the web. Plus, you can usually get your listings online in 3-5 days. That is MUCH faster than the 4-8 weeks that other search engines take.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at Kevin@drnunley.com or 603-249-9519.

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