There's a Woman Behind Male Purchases

When you want to sell more male-oriented products or services, try pointing your marketing at women.

Women place or influence 80% of all new car, truck, and van purchases (which makes you wonder why so many auto dealerships treat women like they don't know much about cars).

Women are responsible for almost 70% of all home computer sales and take care of over half of all investment decisions.

Now here's a shocker (or maybe not). Women are behind almost half of the purchases for men's wear products.

No wonder that traditional media has always charged the highest ad rates for stations, publications, and programs that reached predominantly female audiences.

No wonder the Net didn't really start to soar until last year when huge numbers of women started using the Web.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

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