DrNunley's Biz-Tips
by Kevin Nunley

Why Your Ad Didn't Work

Ever run an ad in an ezine or pay for a banner on a web site and get no response? Often the first impulse is to blame the ezine or web site for the lack of response. But it's usually the ad itself that is causing the problem.

Most ads on the Internet--and in print and on TV for that matter--fail to get attention. The ad simply isn't bold, loud, bright, or active enough to pull our eyes, ears and minds into the ad's message.

The key is to make your message as big, bold, and attention- getting as you can without becoming too annoying. If you want to get your company name across to people in an animated banner, put your logo BIG and in the middle of each frame. Anything more subtle will cause most of the audience to ignore your banner.

Also remember the old rule of 7. Seventy percent of people won't respond to your ad the first time they see it. You need to advertise over and over again with the same ad. This gives the bulk of your audience time to see you, think about you, then buy from you.

Kevin writes ad copy fast and at low cost at http://DrNunley.com See his 10,000 biz-tips you can use NOW to affordably promote your business or name. Reach Kevin at mailto:kevin@drnunley.com or 603-249-9519.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.