DrNunley's Biz-Tips
by Kevin Nunley

Selling Door-to-Door

Going door to door through a neighborhood, giving your sales pitch to anyone who listens, is called canvassing. Canvassing scares the heck out of me, but many people are good at it and prefer it over other kinds of marketing.

If you often think to yourself "I could sell a LOT of these if I could just meet people face-to-face," canvassing could be your ace.

Good canvassers dress like their prospects. If you will be approaching bankers, wear formal business dress. Dark colors like gray, black, or dark blue give you a look of authority. Dress less formally when knocking on the doors of home owners.

When the door opens, start your pitch by pointing out something about the prospect. "I like the decoration on your door..Hello, I'm Kevin Nunley. My company is Nunley Associates..." is a good way to start.

Be sure to make eye contact. Next you will want to quickly find out if the prospect has a need for your product, service, or idea. You don't want to waste your time or theirs if they have no need for what you sell.

Point out the benefits buying can give the prospect. And ABC-- always be closing. As soon as the customer says "yes," get out your pad and write the order.

Don't take rejection personally. A certain percentage will slam the door in your face, kindly tell you to go away, or appear in various stages of undress. The more prospects you talk to, the more sales you will get.

DrNunley's Free Advice! Need help or ideas to promote your product, service, or idea to greatness in 2002? Call or email now for free advice from Kevin and his staff of friendly experts. (801) 328-9006. mailto:kevin@drnunley.com Read answers to questions at http://DrNunley.com

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