DrNunley's Biz-Tips
by Kevin Nunley

4 Ways to Start a Sales Letter

Over the years, writers have found that there are certain types of openings in direct mail that are more effective than others. These work just as well for email letters and for web sites.

Here are some of these ideas to keep in mind when you are trying to structure your opening.

1) State the offer. This is so simple many people never think of it. Put the offer right at the top of your page in a headline or bold type. The offer includes the product that is for sale, its price, the terms of the sale, and the guarantee.

2) Announce it! If you have something new, start your letter with this important information. Nothing gets attention and builds excitement like the word NEW. I always put it in all capitals to give it added excitement.

3) Flatter the reader. There is nothing a customer likes more than to feel as though they are set apart from "the crowd". Describe the type of person who would probably be one of your best customers. Tell why the way they feel, work, think, or play is important and deserves attention. Use the word "YOU" as often as you can.

4) Use a provocative quote. Quote a famous person or a customer. The quote should arouse curiosity. It should make the reader want to find out more about your product.

Get Kevin's famous copy writing. There is no better way to make your marketing or web site turn more prospects into buying customers. Click now to see his affordable writing packages: http://drnunley.com/copywriting.htm Reach Kevin at mailto:kevin@drnunley.com or 603-249-9519.

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