Promote Your USP

Your USP is your Unique Selling Position. It's the one thing you have that your competitors don't. When you promote your USP you get more customers.

Your USP could be a product or service that people want but the others don't sell. It could be something a bit more intangible like friendly service.

One search engine promotion firm I worked with NEVER answered email. Another always replies within hours. There is never any question which will get my business.

Put your Unique Selling Position on our business card, in your newspaper ads, and front and center on your web site.

If everybody in your business keeps their prices a big secret, publish yours right out in the open where anyone can examine them (you might be surprised how many of us won't buy if we aren't given the price without having to ask).

If all the others have the same products, point out how your products are original, one of a kind, first to market.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)328-9006.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.