Sell With Photos Online
Recently I found an interesting piece of real estate on the Web. I emailed the realtor to find out more about it. When he learned I was interested, he used a digital camera to take photos of the property. He then put them up on a web page with my name on it.
The whole process probably only took him a few minutes, yet he was able to provide a CUSTOMIZED advertising page directed to my specific interests. That is targeted marketing at its most powerful.
Pictures are the classic way to sell a product. From cars, to houses, to furniture, to gum, it is MUCH easier to make a sale if your marketing materials include photos.
Try the personalized photo page approach for customers who can't view your product in person. Place a short descriptive caption under each photo.
Prices of digital cameras and software have come way down. Or, do it the "old-fashioned" way with a scanner. Online photo sites like shutterfly.com will put your pictures on a web page. Simply mail them the film.
Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)328-9006.
Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.