Marketing With Small Signs

Small signs are a terrifically powerful to promote your small business at almost no cost.

Start your sign with a headline that can easily be read from a distance of 20 feet. Keep the copy short and simple.

Tailor your message to the neighborhood your sign is in. One woman is doing very well putting her signs about earning extra income part-time in neighborhoods of young families and minimum wage workers.

Another is doing well with a sign advertising house cleaning and baby sitting services in a neighborhood filled with professional women who have lots of money and very little time.

Every time I write about small signs several people write to tell me signs just junk up the landscape. The mayor in my town recently took the same approach giving small sign owners tickets and telling them to "buy advertising like everybody else."

But not all communities feel this way. Many places aren't bothered by signs and a few even welcome them as evidence of a thriving small business culture.

Be careful putting signs on other people's property. Make sure you are aware of any local ordinances regarding signs including the area's history for enforcing their regulations.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)328-9006.

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