Make Your Web Site Deeper

Nielsen, the famous media ratings company, recently told us there has been a big change in the way people browse the Net.

In recent months people are surfing far fewer sites, but spending a lot more time on the sites they visit. You may have noticed this change in your own Internet use. I've seen it in mine.

Instead of finding big lists of web sites and hopping from one to another, I have a small list of favorites I visit often and explore extensively.

This may mean you need to design your web site in a different way. Add more content, more levels, and with additional detail. If someone wants to spend 20 minutes on your site, is there enough to keep them busy?

Frankly, this change in how customers use the web can be a very good thing. It is hard to make a sale when people are intent on getting to the next site. More time spent on your site means more of a commitment to buy.

It also means fewer sales abandoned at the shopping cart. Prospects don't want to walk away empty-handed after spending a big chunk of their valuable time studying your site.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)328-9006.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.