The Press Release LETTER

A while back I was on the radio DJ discussion group when one guy suggested people send a letter rather than a press release.

This makes a lot of sense as I used to use this method with great success. Here's how it works:

Rather than sending a press release, media editors find it refreshing when you simply send a letter that gives them an idea for an article, program, or report.

Have your letter introduce yourself and tell why you are qualified to provide the information. Then get directly to the juicy part. Tell the editor the information that will REALLY interest their readers.

Editors jump for story ideas that relate to things in the news or help readers with a common problem.

Follow that with some interesting or helpful details the editor can use to fill the article out. Finally, provide your contact information so the editor can reach you for answers to her questions.

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