Replace Your Business Card With a One Sheet

The problem with business cards is they generally don't give enough information about your business. They only have room for your most basic contact info and maybe a slogan line about what you do.

A business card can't list your hottest services, your latest products, your upcoming bargains, or your philosophy on customer service.

These are often the factors that turn a meeting into a sale. Instead of handing out cards (or in ADDITION to handing out cards), pass out a one sheet. This is exactly what it sounds like, a single sheet of 8x11 paper printed on one or both sides listing all the benefits I mentioned above.

Start your one sheet off with a headline at the top touting your most impressive and popular benefit. What is it you provide that customers almost always go for? Next include a sub heading that explains your business a little more.

Follow that with a graphic (your photo, a picture of your building, etc.) and a pack of bulleted features/benefits. Also include testimonials from satisfied customers or recognized experts in your field.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)328-9006.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.