Convert Business Language into People Language

Jargon tends to creep into our language no matter what business we're in. When I meet with teachers at my kid's parent conference, they use a lot of terms and codes I don't understand.

We tend to do the same thing in business. A letter or email to a customer can use business-speak phrases like "in our considered opinion" and "enclosed please find." Simplify these into everyday language: "we think" and "here is."

Often we use jargon and complex phrases in an effort to seem smart, serious, professional, or give our ideas more weight. While that may be a smart thing to do when communicating with other workers in your field, customers react best to straight, plain talk.

After you write something, try to speak the same ideas. If you are saying something you wouldn't say in normal spoken conversation, change it to sound more natural.

This ability to put even complex ideas into everyday language is the hallmark of many successful politicians. They know their careers depend on helping voters connect with their ideas.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)328-9006.

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