Marketing a Small Town Business

A lot of people who read these articles live in small towns. Smaller communities are great places to live, but they often offer fewer opportunities to earn an income. People in rural communities have long known their best chance to succeed can be in owning and operating their own business.

How do you market a small town business (or a neighborhood business in a city--which works much the same way)?

Start with the oldest and most effective form of marketing known. Talk to people. Smile, look them in the eye, and tell them about your business and how what you sell can help them. You don't have to do a hard sell, but give people you know or meet the lowdown on what you've been up to. In small towns, that kind of local, personal information is as important as the morning headlines.

Talk to the editor of the nearest newspaper about doing a feature story on you and your business. Make a point of noting the interesting or helpful information you can provide for the article.

Check the price of radio and cable TV ads. It's not unusual to buy these commercials for a few dollars each in small communities.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)328-9006.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.