How to Design a Print Ad

Got a display ad comming up in the local paper? Distributing flyers on cars in your area? Are you including a sales one sheet in this month's invoices to customers?

Here is a simple and effective way to lay out a print ad. Start with a headline in large bold letters. You can phrase it like a question to pull people into the rest of your copy.

WANT TO LOWER YOUR PHONE BILL?

Follow that with a sentence in large, bold letters that explains your offer.

"Make calls to anywhere in North America at any time of the week 24 hours a day for just 5 cents a minute."

Below that insert a photo, illustration, or graphic to add life to your ad. Then list your main features paired with the benefits they provide. Write them in bulleted form for quick and easy reading.

Finally, tell people how they can buy. Give them several ways to contact you. Include your phone, email, web site, and physical location.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)328-9006.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.