Market With Your Own Music Track

When oldies radio stations want to take their listeners back to the 1950s and 1960s, they often play commercial jingles from those eras. Those of us who remember those days can walk through a grocery store and...from the deep recesses of our memories...sing 40 year-old jingles to a great many products on the shelves.

Your own music track--played over and over in your radio commercials, on your phone hold, on your website, and over speakers in your store--can be a powerful marketing tool.

In the past businesses have paid from $5,000 to $200,000 to have professional musicians compose, perform, and record their music track. These days every city and town of every size has excellent musicians just waiting for someone to ask them to work. Many have outstanding digital home recording studios that surpass the multi-million dollar big label studios of the past.

Bottom line: You can use local musicians to compose and record your music track for as little as a few hundred dollars.

Ask local music stores and music teachers about capable musicians. Check with recording studios listed in the phone book and in entertainment newspapers. Find one or two pieces of music that sound similar to what you want. This will help musicians zero in on the sound you are after.

You may want to stipulate in writing that your music was created as a "work for hire" so that you keep the copyright.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)328-9006.

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