Producing Your TV Commercial

One of the most expensive parts of advertising on TV is getting your commercial produced. That average 30 second TV spot costs around $200,000 to produce. Of course, you can find far, far cheaper ways to get an affordable spot.

Your commercial should look professional. Any touch of amateurism will sink your spot from the beginning (unless the junkie look is part of a gimmick that makes sense to viewers).

TV production equipment used to cost tens of thousands of dollars. Now anyone can own a digital video camera that gives a professional film look. The cost of these cameras is $1,500 or less making it possible for one person production houses to do work up to Hollywood standards.

Find out who does small-time, inexpensive TV production by checking your yellow pages, calling the creative director at a local ad agency, or contacting the production departments of TV stations in your area. Everyone in media knows everyone else and will be happy to give you the name of a friend that does low-cost work.

Forget expensive actors. Run video of your product or service in action and have a professional announcer read your copy. Check local radio stations for a DJ who has a pleasing voice and good delivery. Offer them $50 to read your 30 second copy.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

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