Spam Of The Future

Although there will always be people who try, spamming isn’t as easy as it used to be. Sending out unsolicited bulk mail generally gets you kicked off your service provider.

Read the fine print in your Internet access contract and youmay find per-email charges of $10 or more for any message that is sent unsolicited. Some major services limit you to sending 50 emails per day (although you have to read the fine print to learn that).

“Outstanding!” you exclaim. “I hate getting all that junk mail. The sooner they get rid of spam the better!”

Don’t expect entrepreneurs to give up that easily. We’re moving toward a mode where companies can send out bulk mail, but they will have to pay some kind of licensing fee todo it. ISPs may charge for each email that passes through their system. Big opt-in list houses are amassing even bigger lists of people who allegedly want email on specific issues. They are renting those lists for lots of money.

If you’re thinking, “This sounds just like the post office and list brokerages,” you’re right.

Expect the spam of the future to be expensive, done extensively by major corporations, and rarely tried by smaller businesses (much like regular bulk mail is done today).

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.