Take Advantage of Cheap TV

TV prices have been coming down for over a decade. There used to be just three network TV stations in your town. Now you likely have FOX, WB, several other independents, and a bevy of low power TV stations. You may have 100 more channels available on cable. You have a neighborhood video store stacked with choices...and digital video delivery is just around the corner.

With all those choices, audiences are split in much smaller groups. TV outlets can't charge near as much for commercials as they did back in the old days. In lots of markets TV ad prices are lower than radio's and far lower than the daily newspaper's.

A TV station's lowest prices probably aren't published. You will have to call the sales manager at the station to get them. Expect far lower prices when your ads run outside prime time, on cable channels, or in packages of multiple commercials.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

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