Take-A-Card Marketing

Many towns have a service that places a small box of business cards on restaurant tables. Nestled among the salt, pepper, and tabasco, the brightly colored cards make interesting browsing while customers wait for their orders to arrive.

This is low-cost, low-tech marketing at its best. The cards are small ads photocopied onto a colored sheet of paper and cut into 3”x2” squares.

One web designer has her information printed on both sidesof her card. Having lunch with several business people, it caught my eye. “Hey, anybody need a web designer?”

An accountant advertises his service to come to your home in the evening and help you organize your check book or home business records.

The ad copy on these cards is more like postcard copy than a traditional business card. You can pack in a lot more information.

Start with a bold headline that communicates your best customer benefit in two or three words. Follow up with quick-read bullets of your features and the benefits they provide. Put your contact info in bold big letters at the bottom.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.