Marketing With Stick-em Notes

Sometimes low-tech marketing tools can be surprisingly effective. If a lot of your prospects will be gathering in one place, try marketing with Stick-em Notes.

You can have small yellow squares printed with your message to stick here and there. Most small copy shops can handle the order at low cost.

Because Stick-em glue is mild, the notes come off easily and leave no mark. They're also just the right size for prospects to stick in a pocket or slip in a day planner.

Recently I strolled through classrooms at the local community college. Someone had distributed Stick-em notes with the headline SUMMER WORK--$12.95 PER HR. Students were snapping them up. It didn't hurt that the notes contained the advice "Please Do Not Litter" at the bottom.

Be sure to include a headline of two to five words. Follow that with some bulleted points that explain your offer, main feature, and most important couple of benefits. Wrap it up with your contact info.

Check local law and custom before launching your Stick-em marketing campaign. You may need to get permission before distributing in someone else's building or on their grounds.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

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