Rich Text Email Letters

Email often doesn't do a very good job of sending your good-looking documents. You get your sales letter, typed in Word, all set with headlines, bullets and text in bold.

There's no question you're holding a brilliant selling machine in your hands.

Now try to email your letter to a customer. If you attach your letter, the customer writes back she got nothing but a page of code. "Your letter was all scrambled!" she replies.

You can copy and paste your sales letter into the body of the email, but all the fancy formatting you worked so hard on will be lost.

Here's a cure--or at least a partial cure--to scrambled sales letters. Save your letter as a Rich Text file and attach. You will find Rich Text (maybe several types of Rich Text) in the Save As selections your word processor offers you.

In most cases a letter in Rich Text will transmit fine over the Internet. It will also open in most word processors with your formatting, headlines, and bold in tact.

This works so well that I rarely mail or fax a sales letter any more. I simply attach it as a Rich Text file.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.