Piggyback For Cheap Ads

One way to get very low-cost advertising is to piggyback your ads onto someone else's. This is a longtime practice in broadcasting, but can be used with any media.

Here is an example: You want to advertise your web site on radio, but don't have the hundreds or thousands it would take to buy your own spots.

There is a computer store in your town that advertises on radio all the time. You offer to cover a small share of their ad costs or trade a service for a mini 10 second ad included at the end of their radio commercial. Check with customers and suppliers who do lots of advertising.

I know a furniture chain that always includes a 5 second mention for the local cable TV company in their commercials. With the huge percentage of small businesses that want to be online but don't know how, you might offer to build them a web site they can promote in their commercials. Of course, the site will include a banner linking visitors to your site.

TV ads can include a graphic for your business or run a crawl (words across the screen). Larger newspaper ads might include a graphic and a few lines of copy for your business.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.