Keyword Rich Copy

Search engines love web sites with keyword rich copy. In other words, if your site title says your site is about cats, search engines want to see "cat" a lot on your page.

It does no good simply to list "cats" over and over: "cats, cats, cats, cats." That's an old trick called keyword spamming. Search engine computers count off for that.

Instead, search engines like when you work your keywords and keyword phrases into logical sentences. You get extra credit if you can work these phrases into the first part of your opening page.

This is why you sometimes see sites begin with a sentence like: "We have lots of articles on web promotion and web site design with an extra helping of marketing and advertising strategies for the small business." Try to find all the common keywords in there that many people use to search for a site.

Don't go overboard. Some sites are so tightly attuned to what search engines want that the copy starts to sound goofy to human readers. Pick six or seven keywords or phrases to concentrate on. These should be the same keywords that are listed in your title and Meta Tag.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.