Trying to Look Corporate

It seems lately that big corporate web sites are starting to look noticeably different from small business sites. ( Notice I said "different" and not "better.") It's getting harder and harder for a small biz to "fake" the corporate look.

Corporate sites have lavish graphics done by expensive designers. You flow through their pages with personalizing cookies, java, animated demonstrations, and more.

There is a big reason for this change. With investors giving billions to big on-line firms, the price of corporate web sites has exploded. E-commerce set-ups now run between $350,000 to $2 Million with the average price being $1 Million.

Meanwhile, those of us with small businesses get a copy of FrontPage, swipe some graphics off a friend's site, and cook up a free logo at zy.com.

This may not be bad. New reports show most of us will be using slow dial-up phone lines for the next three years.

That means graphics-heavy corporate sites will continue to be oh so s-l-o-w to load. Simple, fast-loading small biz sites may not get featured in the Wall Street Journal, but they will continue to be favorites for a great many Internet users.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

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