Effective Billboards

Billboards are a classic way of reaching customers in a specific neighborhood. You can target certain routes to work, residential communities, even workers at particular plants.

Not all states and communities allow billboards. You may have to use posters or small signs. These are even more effective in areas that don't have billboards.

Keep your billboard message simple. There is no way people will understand detailed copy at 70 miles per hour.

Let a photo help tell your story. A headline, graphic, and two bullets are generally the most your can effectively use.

Make phone numbers easy to remember. List your number with letters instead of numbers when you can.

Get cheaper rates by buying packages, multiple months, or negotiating your own billboard location with a property owner.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.