Apple Figured It Out

Have you checked the number of people using Mac computers lately? Their numbers jumped from less than 2% of computer users a year ago to a whopping 7% and heading higher.

What did Apple do right? Among other things, they recognized that most of us weren't very interested in the improvements PC makers were charging us for. Your Pentium 166 from three years ago likely does everything you want about as good as the expensive 500 PIII.

There's a lesson here. Customers often don't notice minor improvements in a product. You frequently have to paint with BIG strokes to get a difference people notice.

That's just what Apple did with their colorful iMacs. Who cares what's under the hood, it looks so DIFFERENT!

Apple as much as stated that was their strategy when they recently released their new colorful iBook laptop, saying it made buyers FEEL good.

You frequently have to do some testing before you find out what your customers will consider a noticeable change. Try combining one product or service with another. The package may seem like a big deal to customers. In many industries, price reductions have to be 40% or more to get customer response. On the other hand, try raising your price little by little until customers make a point of it. You can back it down a bit to a price that is just below what many notice as a change.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

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