But We Tried Everything!
Occasionally I meet a business that has done a TON of marketing but still isnt selling much. It isnt that they havent tried. The list of marketing they attempted can be staggering.
If thousands and millions of prospects are learning about the product or service, why arent any of them buying?
Here are some common reasons even well-promoted products dont sell.
There isnt any real market for the product. It may seem like a great idea, but nobody wants it--at least, not yet.
Customers dont think your business is qualified to sell the product. One man knew his medium-sized business could supply the needs of major customers, but they didnt buy until his company grew into a big corporation. We could have served them just as well before, but they wouldnt buy because they thought we werent big enough.
Your advertising isnt targeted to the right market. This is probably the most common problem. A company markets with a media that reaches a mass audience (like TV or daily newspapers) but reaches too few of their customers who belong to a specific group.
Tightly targeted media dont always reach the audience they claim to reach. Try running a test first to see if you get results before spending big bucks.
Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.
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