“But We Tried Everything!”

Occasionally I meet a business that has done a TON of marketing but still isn’t selling much. It isn’t that they haven’t tried. The list of marketing they attempted can be staggering.

If thousands and millions of prospects are learning about the product or service, why aren’t any of them buying?

Here are some common reasons even well-promoted products don’t sell.

 There isn’t any real market for the product. It may seem like a great idea, but nobody wants it--at least, not yet.

 Customers don’t think your business is qualified to sell the product. One man knew his medium-sized business could supply the needs of major customers, but they didn’t buy until his company grew into a big corporation. “We could have served them just as well before, but they wouldn’t buy because they thought we weren’t big enough.”

 Your advertising isn’t targeted to the right market. This is probably the most common problem. A company markets with a media that reaches a mass audience (like TV or daily newspapers) but reaches too few of their customers who belong to a specific group.

Tightly targeted media don’t always reach the audience they claim to reach. Try running a test first to see if you get results before spending big bucks.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

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